The well-known Sony Footage Networks India owns Sony Liv app. it’s a free, premium, and standard streaming platform. On this article, allow us to study extra concerning the app and the Sony Liv app obtain under.
Introduction to the Sony Liv App and Its Options
The app was launched as an OTT platform in 2013 in India. Since it’s a streaming channel and repair supplier, it carries content material from the native networks. These embrace tv collection, movies, authentic program, and dwell sports activities matches. Apart from the identical, it additionally options content material licensed from ITV and Lionsgate as third events in India, amongst just a few others working within the subject.
SonyLIV as Producer and Distributor
SonyLIV app has been a producer and distributor for tv reveals and flicks since 2020. As such, it additionally affords authentic programming content material to the net library owned by it.
What does the SonyLIV library comprise? It has as many as 18 years of content material from the Indian channels of Sony Footage Networks. It consists of Sony SAB, Sony Aath, Sony TV, and Sony Marathi. Sony is tapping into the truth that increasingly more persons are adopting on-line content material, particularly within the southern areas like Telegu, Malayalam, and Tamil.
The reveals talked about above can be proven along with the profitable new seasons with Hindi titles. The primary purpose is to hunt an viewers to broaden the shopper base and hold them glued in 2024.
Future Tasks of Sony Liv
The corporate plans to make as many as 18 titles accessible to the viewers in three languages. The truth that the corporate’s digital-only actuality reveals have gone down properly with the viewers has made the corporate bold and impressed to churn out extra packages.
2024 will see extra variety of unscripted content material. And for a similar, there can be launches each three months.
Monetization Technique
AVoD, or advertising-based video-on-demand mannequin, is a monetizing technique from providing streaming providers to customers that demand content material in trade for viewing ads.
Saugata Mukherjee, the top of content material for the SonyLiv app, acknowledged in an interview that the corporate goals to increase the content material slate plan within the southern a part of the nation. Mukherjee additionally stated they plan to drop the reveals in three languages Tamil, Malayalam, and Telugu, which Bengali and Marathi will comply with.
He additionally stated it might have been carried out earlier; nevertheless, a lot time had already been spent getting issues collectively. Additionally, the groundwork needed to be carried out. What it now requires to see is how properly they carry out.
Speaking about Hindi content material on Sony Liv app, he stated they’re planning for the following Rocket Boys and Rip-off season. The upcoming titles on this style embrace the likes of Nikhil Advani’s Freedom at Night time, the third season of hits that embrace Undekhi and Maharani other than The Waking of a Nation, which relies on true occasions following the bloodbath on the Jallianwala Bagh.